💡 Insights

🛠️ Exploring Franck's Maker Journey & Uncovering the Gems for You

Recently, Katt from NoCodeExits published a great interview with Franck, unveiling his unique journey of transforming marketplace-acquired website templates into a online business and brand named Templatery.

While you can delve into the full interview here, I’m here to distill the essence and highlight the noteworthy takeaways right below:

How Templatery Came to Be:

Franck didn't build his business, Templatery, from scratch; he acquired it. The venture was already earning a modest amount of money and came with clients, sales, and an existing online presence.

Franck rebranded it within just one week using a few nocode tools, like Carrd for a sales page and Lemon Squeezy for custom landing page orders.

Business Model & Growth:

Templatery has three revenue streams: template sales, affiliate sales, and custom landing page designs. Within 7 months, he almost doubled the revenue.

Marketing Tactics:

He leverages blog articles for organic traffic, DMs potential customers, builds in public on Twitter, and participates actively in solopreneur and indie maker communities.

Lessons & Opportunities:

1️⃣ Acquire Instead of Build: If a business aligns with your interests and skills, acquisition can be a faster route to profitability. This eliminates the guesswork of market validation.

2️⃣ Use No-Code Tools: Franck showed how NoCode tools like Carrd and Lemon Squeezy can help you set up a professional-looking business in record time.

3️⃣ Diversify Revenue Streams: Having multiple income channels can protect your business from unforeseen challenges. In Franck's case, it also helped him grow revenue quickly.

4️⃣ Community Engagement: Being helpful and active in relevant communities builds trust and authority. This is crucial to establish credibility.

5️⃣ Start Simple: Focus on core features initially. Franck sold his first template with just a basic Lemon Squeezy page, proving you don't need a complex setup to start earning.

If you’re looking to buy instead of build, I highly recommend the marketplace that Frank also purchased his templates from, Microns.io.

🌟 Opportunity

📧 The Buzz Around Niche Newsletters
A generic newsletter is like a buffet—too much of everything, not enough of what you actually want. In an age where attention spans are dwindling, niche newsletters are standing out as micro-targeted sources of information that readers genuinely look forward to.

😟 The Dilemma:

Generic newsletters often fail to deliver value, overwhelming readers with a mishmash of content.

🔥 The Niche Newsletter Opportunity

Focused on a specific topic or industry, these newsletters are more than just emails. They are tight-knit communities that foster engagement and provide high-value content you won't find in broad publications.

👍 The Advantages:

1. Deep Engagement: Readers are more likely to open, read, and interact.

2. Content Relevance: A laser focus on topics that genuinely matter to your audience.

3. Brand Authority: Positioned as a thought-leader in your chosen niche.

4. Monetization Opportunities: Because the audience is so targeted, you can charge a premium for advertising or even move to a paid subscription model.

5. Innovative Formats: With less need for broad appeal, niche newsletters can experiment with content formats.

😅 However, the Challenges Are Real:

1. Audience Size: Naturally limited when you’re focused on a specific niche.

2. Quality Over Quantity: Requires in-depth, often specialized, content.

3. Frequent Updates: Your audience expects regular, fresh content to keep subscribing.

💸 Monetization Magic:

1. High CPM Rates: An engaged and targeted audience can command premium advertising rates, netting you upwards of $45-$50 CPM.

2. Sponsored Content: Partner with brands that resonate with your niche.

3. Affiliate Marketing: Leverage products you genuinely recommend.

4. Subscription Models: Provide exclusive content for paying subscribers.

5. Merch: Use platforms like Printful to create and sell niche-specific merchandise.

6. Online Courses/Webinars: Offer in-depth learning experiences around your niche topic.

💫 Golden Nuggets:

1. Expertise Matters: Your specialized knowledge isn't just an asset; it's your competitive advantage.

2. No-Code Tools: Use platforms like Beehiiv for simple setups and a full suite of built-in monetization options

3. AI for Personalization: Leverage segmentation, AI, and personalization to increase engagement and your ad rates.

🚀 Early Access to my Niche Newsletters Research Silo

Behind the scenes, I’ve been working on a dynamic knowledge hub tailored for the digital entrepreneur and aspiring newsletter writers.

The Niche Newsletter Research Silo includes:

• Structured Insights: Discover the fundamentals of newsletter creation and advanced strategies for subscriber engagement and growth.

• Hand-Picked Tools: A compilation of recommended email marketing and monetization platforms to propel your newsletter venture.

• Regular Updates: Stay informed with regularly updated links, strategies, and industry news curated to keep you ahead in the game.

Your Go-To Resource:

• The Niche Newsletter Research Silo is more than just a document—it’s a reliable resource guiding you through the journey of building and nurturing a thriving newsletter business.

Curated by my team and me, this living Notion document evolves in real time, helping to ensure you stay ahead in the newsletter game.

🔑 Unlock Your Early Access for Free

I'm excited to offer early access to the first 50 subscribers who respond to this email.

Just hit reply to this email.

A simple hello, your favorite emoji, or share the niche you're keen on exploring with a newsletter - anything goes!

I'll get back to you promptly with a link to dive into the Notion base.

🧰 Featured Tools

🎉 Discover Softr's AI App Generator!

• 🚀 Empowerment on Steroids: Softr's stepping up the game! From leading the pack with OpenAI features in no-code platforms, they're now rolling out the AI App Generator.

• 🛠️ Effortless Building: Whip up fully functional apps with just a simple prompt. Transform manual workflows into robust web applications—no coding saga!

• 🧠 AI at the Helm: Delight in AI-crafted designs, themes, and data management in Google Spreadsheets (Airtable's up next).

• 🎯 Boundless Opportunities: Whether it's client portals, CRMs, internal tools, directories, or membership platforms—your creative realm just got bigger and better.

• ✨ Dive In and Explore: The Softr's AI App Generator is your new playground.

Check out Softr AI or learn more in this blog post.

Other Links Worth a Look

💡 Typeshare - A digital writing platform that aids in idea generation, outlining, and overcoming the blank page hurdle, all within a user-friendly environment.

🚀 CompanyCraft - Assists in generating personalized business ideas and crafting AI-boosted business plans, aimed at simplifying the early stages of entrepreneurs face.

🎙️ CastMagic - Converts audio into ready-to-publish textual content, including transcriptions, show notes, summaries, and social content, streamlining the content creation process.

🌐 YouAI - Provides a platform for generating app ideas and building AI apps.

🔥 Blaze - An AI tool designed for solo marketers to create brand-consistent content across various types like social ads, blog posts, and email sequences, easing the marketing workload.