11. Eleven.
1, 2, 3, 4, 5, 6, 7, 8, 9, 10… 11.

No matter how I type it, it seems weird.

A Better Lemonade Stand recently marked its 11th anniversary.

Back on September 11th, 2012, I took the plunge and registered abetterlemonadestand.com. That very night, at precisely 10:33pm, I crafted and saved the first logo for the brand (featured above).

It's remarkable to reflect on how seemingly minor decisions, like registering a domain, can ripple into transformative life-changing events.

Here's to another 11 years!

Thank you for being part of this journey with me. 🍻

💡 Insights

How Much You Actually Earn As A Notion Creator?

In a recent video, Matthias Frank offers a transparent look into the various income streams he cultivated over the past three years as a Notion Creator.

Being a Notion Creator isn't just about crafting templates; it's a lucrative venture that Matthias has capitalized on, and his earnings might surprise you.

Ever wondered how many Notion templates one might need to sell to afford a house, or if it's possible to become a millionaire in this field?

Matthias diversified his income across six primary channels:

• Premium Services

• Budget-Friendly Products

• Community Engagements

• Affiliate Partnerships

• Sponsored Collaborations

• Instructional Courses

Discover exactly how much Matthias has generated from each of these avenues over the past three years, a period during which he pursued this passion part-time.

Interested in building a Notion template empire? Ensure you catch the upcoming webinar featuring Easlo.

Having grossed over $200,000 from selling Notion templates, Easlo is set to unveil his journey and insights into creating and marketing Notion templates in this must-attend session.

When: Thursday, October 5, 9:00 PM to 9:30 PM EDT

🌟 Inspiration

In my previous email, I highlighted beehiiv, the email newsletter platform, emphasizing its potential for creators and entrepreneurs to nurture their community.

I also mentioned beehiiv's acquisition of Swapstack, a pioneer in the newsletter ad space.

But there's more to Swapstack's story that I just learned.

Swapstack’s journey is a masterclass in what I am trying to share with all of you each week. So I think it’s worth highlighting their journey.

Swapstack’s initial setup was simple, based on a Carrd landing page with Airtable list integrations for contact management and a dedicated Slack channel for coordinating with newsletter authors.

Bolstered by positive reactions from their initial users, the Swapstack team recognized the platform's potential and chose to launch a second version, this time powered by the nocode app-building tool Bubble.

Finally, as you’re already aware, Swapstack was acquired and joined beehiiv last week.

Congrats Swapstack. Well done. 👏

For a deeper dive into Swapstack's journey, read on:

🧰 Featured Tool

Newsletters like Morning Brew and The Hustle thrive because they foster a sense of community and interaction, contrasting with traditional media's one-way content push.

Research shows that reader engagement in content creation enhances their view of publications and increases subscriptions. However, most newsletters remain largely non-interactive.

One notable exception I recently came across is Mr. Beast Feastables.

Using Spellbound, they've integrated interactive games within their emails.

The outcome?

Their interactive emails generated a 14% CTR. Making interactive content a game-changer for their community, email deliverability, and sales, as highlighted by their Director of Retentions, Joseph Siegel.

Check out Spellbound:

📢 You Should Probably Know

ChatGPT now has access to real-time info thanks to Microsoft collab.

OpenAI recently made significant strides in expanding the capabilities of their language model, ChatGPT, and its latest breakthrough allows it to not only process text but also see, hear, and speak.

Check out some interesting use cases here.

Finally, OpenAI’s Dalle 3 is now available at Bing Create.

This next-generation text-to-image generator is looking to be a strong contender for the best one yet.

You can get started generating images for free here.